EA is invading our privacy?

So today apparently Andinic28 is claiming that EA is invading our privacy, so she threw a hissy fit about it.....

Now I am one of those simmers on the forums that are thinking.. "WHAT THE HELL ARE YOU TALKING ABOUT WOMAN!" So I am really confused at the moment.
But really what is going on is, that EA is going to be advertising things in the game, like maybe fanta soda or something like that.
So if you have any thoughts, or comments then please do share them. Or if you know anything else about this then please comment below.

-Kam